Behind the Scenes: How Your Crua Tent Comes to Life

Ever wonder how a Crua tent goes from a wild idea in our heads to your next camping adventure? Spoiler alert: it’s not magic (but it’s close). Let’s break down the journey, step by step—and toss in a few jokes along the way. Oh, and we’re sharing this because we’ve got three brand-new products designed around your feedback that we think you’ll love. Let’s roll!

1. Dream It (2-3 Weeks)

It starts with a spark—maybe it’s your brilliant idea, maybe it’s us realizing, “Hey, what if this tent had, like, five more zippers?” We brainstorm, sketch, argue over coffee, and boom: the next Crua concept is born.

2. Test It (3-4 Months)

Here’s where the real fun begins. Our prototypes go through wind tunnels, rain machines, and more abuse than I do from my kids when turning off the xbox. Why? Because being from Ireland we know your tent needs to survive actual weather, not just light drizzles. Don’t worry, we fix what breaks (and add duct tape to the "do not use" list). By the end of this phase we may go through several different iterations before coming to a finished product.

3. Source It (2-4 Weeks)

Next up: materials. We hunt down the toughest fabrics, sturdiest poles, and smoothest zippers because nothing ruins a trip like a tent that fights back. If it doesn’t pass the “rugged and comfy” test, we don’t use it. Period.

4. Build It (4-6 Weeks)

This is where the magic happens. I’ve visited a lot of factories, and trust me, I’ve seen the good, the bad, and the are you sure it's safe to walk inside? At the factories we partner with, every stage of manufacturing has its own dedicated space.

There’s one building for cutting the fabric with laser precision, another for sewing it all together (picture rows of machines stitching away like a symphony of productivity), and yet another where the poles and hubs are meticulously assembled. It’s like a well-choreographed dance—but with tents.

These aren’t just thrown together in some random warehouse; every step has a home and a purpose. And yes, seeing what “bad” looks like has made us even more committed to partnering with factories that meet the highest standards.

5. Double-Check Everything (1-2 Weeks)

No tent escapes without a full-on interrogation. We check:

• Seams: Tight and tough? Check.

• Zippers: Smooth as butter? Check.

• Packaging: Everything included? Check, check, check.

We even snap photos of key features because, let’s be honest, we’re obsessed with quality control. But hey, we’re human, not tent-wielding robots. Occasionally, something sneaks past us—maybe a zipper with a rebellious streak or a seam that’s having a bad day. Don’t worry, though—our customer service legend Jesse has your back. If anything’s not up to scratch, Jesse will swoop in like a camping superhero and make it right faster than you can say, “Where’s my sleeping bag?”

6. Pack It (1 Week)

Once your tent gets the thumbs up, it’s packed with love and all the extras you’ll need. Stakes, guy lines, instructions—we’re looking at you. Now it’s ready to hit the road.

7. Ship It (Factory to Warehouse: 45 Days…maybe, hopefully…who knows)

Here’s where your tent embarks on its epic 45-day odyssey across the high seas. Sounds straightforward, right? Not quite. Picture us pacing nervously, tracking its every move while worrying about potential delays, customs holdups, or random weather issues turning the ocean into a slow-motion obstacle course. It’s heart-wrenchingly stressful trying to predict exactly when it’ll arrive, but when it finally reaches our warehouse (intact, we hope), it’s a huge sigh of relief. Then, it’s ready for its real adventure: meeting you!

8. You buy it and Use It 

This is the best part: your tent becomes your home away from home. Whether it’s a mountain, a festival, or your backyard, your Crua tent is ready to impress. And if you ever need help, our team’s got your back.

Total Time: 6 to 8 months

From concept to your doorstep, every step is filled with care (and a few nail-biting moments) to ensure you get the best tent possible!

Why We’re Sharing This Series

Because you deserve to know how much TLC goes into your tent—and because we’re way too excited about our two new products designed entirely around your feedback. You inspire everything we create, and we can’t wait for you to see what’s next!

Got a Story to Share?

We want to see your tent in action! Share your photos and stories with us. Who knows—you might just be the muse for our next great idea. 🌟

Now, go pitch that tent like a pro! (Or, you know, check the manual first. We’re not judging.)